Gear Up Motorcycle is one of the UK's fastest-growing motorcycle retailers, offering over 3,000 bikes from 125cc models to superbikes. They needed a powerful platform where customers could easily search, compare, and buy motorcycles online.
Gear Up Motorcycle – UK's Fastest Growing Motorcycle Retailer
Overview
Client Challenge
The brand wanted a seamless digital buying experience with real-time inventory of 3000+ motorcycles, advanced filters (brand, year, price, engine capacity, style), finance options and part-exchange support, inspection service bookings, fast valuation for "Sell Your Bike", and professional repair service scheduling.
Our Solution
FriendsWare built a feature-rich motorcycle marketplace with:
- Advanced search & filtering
- Real-time inventory & bike details
- Part-exchange & "Sell Your Bike" modules
- Online superbike inspection booking
- Flexible finance & instant valuations
- 14-day trial management
- Warranty tracking (standard + 15/30 month options)
- Repair service booking system (diagnostics, chain lube, alignment)
- Secure online payments
- Customer accounts, service records & purchase history
Shop By Style
Find your perfect ride from our extensive collection of motorcycles, categorized by style to match your riding preferences.
Sportsbike
Tourer
Adventure
Cruiser
Scooter/Moped
Offroad
Naked
New Bikes
Key Features
- Inventory Management (3000+ bikes): Real-time tracking of extensive motorcycle inventory
- Bike Category System: Sports, Tourer, Adventure, Cruiser, and more
- Finance & Part-Ex Integration: Flexible payment and trade-in options
- Sell-Your-Bike Workflow: Fast valuation and 24-hour purchase guarantee
- Warranty Management: Standard + optional 15/30 month extended coverage
- 14-Day Trial Module: Risk-free trial period with easy returns
- Repair & Maintenance Booking: Online scheduling for all services
- Notification System (email/SMS): Real-time updates on orders and services
- Secure Payment Gateway: PCI-compliant payment processing
Our Services
We offer comprehensive services to make your motorcycle buying and selling experience seamless and convenient.
Superbike Inspection Service
Comprehensive checks on brakes, tires, suspension, and safety. Performed by certified professionals with detailed reports.
Sell Your Bike
Bikes bought within 24hrs. Honest valuation to an honest bike. Instant bank transfer for quick and easy transactions.
Part-Ex Your Bike
Trade in your current bike towards your next purchase. Get a fair valuation and seamless part-exchange process.
Finance Options
Flexible payment plans with affordable installments. Quick loan approvals to help you get on the road faster.
How It Works
- Customer registers & browses inventory
- Uses filters to find preferred bike
- Books inspection or applies for finance
- Completes purchase with secure payment
- Activates 14-day trial with easy return option
- Books repairs/maintenance anytime
Why So Super?
We stand out from the competition with our Super Choice, Super Service, Super Quality, and Super Prices.
Super Choice
We have a stock of over 3,000 bikes, from entry-level 125cc models to high-performance superbikes. You'll always find something that matches your style here.
Super Service
Try your motorbike for up to 14 days to ensure it fits your lifestyle. If it doesn't meet your expectations, return it for a refund, hassle-free, and easy.
Super Quality
Every bike we sell comes with a warranty as standard. You can also extend the cover to 15 or 30 months and enjoy the added benefit of free breakdown cover.
Super Prices
At Gear Up Motorcycle, we take pride in offering the lowest prices for every bike, no matter the age, mileage, or condition, to suit all our customers' needs.
About Us - Speedy Bike Repairs
We are professionals dedicated to top-notch bike care - a statement that highlights our professionalism and dedication to providing quality service. Our comprehensive bike repair and maintenance services ensure your motorcycle is always in perfect condition, ensuring safety and riding quality.
Comprehensive Diagnostic Check for Your Bike
We Know Your Bike Inside Out. Our professional repair services ensure riding quality and safety for every bike.
Express Chain Lubrication
Quick and efficient chain lubrication service to keep your bike running smoothly and extend chain life.
Quick Tire Alignment
Professional tire alignment service ensuring optimal riding quality and safety for every bike.
Comprehensive Diagnostic Check
Thorough diagnostic checks to identify any issues and ensure your bike is in perfect condition.
Architecture & Security
- MFA login: Multi-factor authentication for enhanced security
- Encrypted data & PCI-compliant payments: All sensitive data encrypted and secure transactions
- Scalable cloud architecture: Built to handle 3000+ bikes and growing customer base
- GDPR-compliant data handling: UK data protection regulations compliance
- Secure APIs & real-time security monitoring: Protected endpoints with continuous monitoring
- Mobile-first responsive design: Optimized for all devices
Impact
The platform helped Gear Up Motorcycle:
- Grow into the UK's fastest-expanding retailer
- Manage 3000+ bikes with real-time updates
- Offer unmatched "Super Choice, Service, Quality & Prices"
- Increase customer trust with trials & warranties
- Streamline repairs, buying, and selling in one ecosystem
Future Enhancements
- Expansion across the UK
- Inventory growth to 5,000+ bikes
- Native iOS & Android apps
- AI-powered bike recommendation engine
- 360° virtual showroom
- Loyalty program & subscription bike plans